The average person carries at least six plastic cards in their wallets. Will they use your card?

Make your card the payment of choice. Saylent’s customers benefit from innovative solutions that drive interchange revenue, build customer loyalty, and increase your share of wallet.

Here’s what our customers say about us:

“We’re very excited at the possibilities of leveraging Y-Debit to create customized marketing programs targeted to distinct groups of customers. We haven’t seen anything like it.  Before we learned about Y-Debit, we had very limited access to cardholder demographics and usage information, and the systems we had were not user-friendly. Now, Y-Debit gives us so much information on customer behavior, we can be very creative with rewards and incentives. Cardholders will benefit from discounts and special offers, and our retail and restaurant customers will attract more business – everyone wins. Increasing debit card usage through customer segmentation is essential to be a leader in banking today.”

– Leon Manning, Senior Vice President, Marketing, Research and Development

“BankAtlantic is eager to leverage the power of Y-Debit in identifying targeted cardholder segments to directly influence cardholder behavior. The ability to track profitability at the cardholder/transaction level with more strategic marketing campaigns is going to allow us to understand our customer portfolio in a way that we have not been able to in the past.”

– Steve Goldstein, Vice President, Product & Market Services

“The growth in debit card usage by our customers delivers significant revenue as well as its share of challenges and competitive threats. The Y-Debit solution is unique in the market because it helps us address each of these areas. We can combat competitive pressures by delivering flexible, profitable debit rewards programs and managing them in-house. We can improve our customers’ experience with debit cards by identifying customer-specific trends and marketing programs that increase STAR’s wallet share. And we can improve the profitability of the debit card program by increasing usage and analyzing the potential return of new debit initiatives in advance. In total, the solution will help us strengthen the debit card program and consequently the relationship that each customer has with STAR Financial Bank.”

– Ralph E. Marcuccilli, Chief Information Officer

“We have looked long and hard for a product to capture and sort our debit card transaction information. Our debit card volume has increased dramatically over the last few years and being able to see how customers are using the cards is very important for us. With our loyalty card program that donates $.10/transaction to a local non-profit, getting customers to use their debit cards is a win-win-win for the bank, customer and the community, and the Y-Debit product will allow us to better track and promote our debit cards.”

– Tim Adams, Vice President, Electronic Banking

Note:  The Y-Debit product name was changed to Card360 in November 2008. 

To find out more about our customers’ successes, please contact us.