Differentiate Your Offerings

In the highly competitive, sometimes commoditized market of processing and card-based services, providers need effective strategies and compelling product offerings to stand out, win business, retain customers, and maintain reasonable pricing margins. These strategies and offerings need to be aligned with market needs and customer acquisition and retention goals.

Today, your customers are demanding solutions to help them leverage debit, prepaid, and other cards as a growing payment preference. They need sophisticated tools to create and manage customized marketing campaigns, manage incentives and promotions, analyze profitability, gauge ROI on future decisions and much more.

Saylent’s Card360 is a card portfolio optimization solution focused on increasing card usage and non-interest income. Residing on your server and provided as a hosted, Web-based solution to your customers, Card360 lets you offer sophisticated analytics, monitoring and reporting tools.

An enhanced reporting option lets your customers dynamically analyze their card portfolios and usage – who, when, where, how, and how much. This goes far beyond traditional BIN-based reporting into a world of dynamic, on-demand analysis and reporting by any customized group setting your customers desire. Customers may also select a premium option that provides the tools to increase usage – marketing campaign management, incentives, profitability analysis, and rewards. Now, your customers can not only efficiently report on activity, they can do something to alter payment behavior and drive (and account for) revenue.

Card360 is currently configured to deliver Enhanced Reporting as a standard package, with the option to upgrade to Business Analytics on a customer-by-customer basis. These offerings can be modified based on your needs.

Enhanced Reporting – This module moves from static reporting to a dynamic, on-demand analysis. Card360 filters raw transaction data into useable business-relevant analytics. The solution also connects any available demographic and account data and presents it in a user-friendly format. Customers define a series of rule-based filters to customize the offering. You can define custom card groupings based on usage tendencies, monthly spend, and any demographic data. Transaction reporting and card data can be exported to Microsoft Excel to ensure that your customers have access to data. Card360 design also enables each customer to define a sub-set of custom transactions for analysis and use in profitability and rewards programs.

Business Analytics– While the Enhanced Reporting addresses what’s already occurred, this package focuses on the future. It provides your customers with the tools to positively impact cardholder behavior – which drives additional revenue for you as well. First, the module tracks targeted marketing campaigns from concept to list generation to results. Customers can create, execute, and measure campaigns based on usage patterns and demographic consistencies. It also allows them to offer incentives or promotions (e.g., spend $500 and win an iPod®) and measure its impact on usage…and profitability.

Card360 provides the tools to quantify the financial success of card programs. The profitability engine includes interchange – the primary source of card revenue – as well as processing costs, surcharge rebating, foreign fees, PIN charges, issue costs, personalization and more. Financial metrics are maintained by card, enabling detailed analysis on custom groupings and allowing branch and regional financial reporting. The module also analyzes top card contributors, underperforming programs, maturing segments, and ROI.

Benchmarking Capabilities: Card360 provides global access for your account teams and internal analysts to provide benchmarking and consultative services to your customers. With the insights you gain by comparing similar card issuers, you can strengthen your position as a trusted advisor and be seen as a market leader.

About the Technology: Card360 is a relational database application developed in ASP.NET 2.0 and built on the Microsoft SQL Server 2005 database architecture. The solution is deployed at the card issuer for maximum security. Nightly, automated feeds populate the solution. Client-specific settings define the marketing, profitability and rewards reporting, and analytical capabilities of the system. The solution is designed for quick, seamless integration and powerful business analytics.

For more information, contact Saylent Technologies at sales@saylent.com.