Saylent offers innovative software and services that help banks, credit unions and financial service providers turn customer payment data into payment intelligence that can be used to drive more profitable relationships.
We offer two software solutions – one for your card portfolios and one for your account base. Our solutions use sophisticated analytics and segmentation techniques to help you see detailed transaction patterns and uncover opportunities for attracting, retaining and growing your base. By first understanding behavior, you can identify the pressure points and levers that influence usage for each segment of your customer base. These pressure points can be applied and managed by the system in the form of rewards programs, marketing campaigns, and targeted promotions. And, of course, we provide the objective financial metrics to measure bottom-line impact.
Saylent can also tailor solutions for financial service providers who’d like to deliver differentiating, value-added services to their bank and credit union customers. And, we offer expert consulting services, assisting our customers in making the most of payment intelligence.
For Card Portfolios: Saylent’s Card360™, formerly Y-Debit™
Debit, credit and prepaid cards represent one of the most important relationships consumers and businesses have with financial institutions. And card-based revenue contributes billions of dollars to the bottom line on an annual basis. In fact, it is typically the second largest fee generator at a financial institution.
To maximize this important financial and customer-facing product, Saylent’s card optimization solution, Card360, formerly known as Y-Debit, helps portfolio managers identify usage patterns by cardholder, target underperforming or at-risk segments, and enable corresponding marketing programs and metrics to drive card activation, usage and revenue. The software connects data from core solutions, marketing databases and transaction processing systems to glean valuable insights on cardholder usage and portfolio trends.
Card360 lets you see the person using your card, not just the BIN it belongs to. After all, people, not numbers, make the purchase decision. Learn more.
For Retail and Branch Operations: Saylent’s Account360™
Consumers and businesses are demanding more from their financial institutions. And financial institutions need to respond by offering incentives to increase loyalty and drive profitable behavior. High-interest checking products and holistic relationship rewards need to be developed using a targeted approach for each customer segment.
To build customer relationships and deposits at the retail or branch level, Saylent’s Account360 lets you analyze and gain insights on customers’ payment patterns – across all account types and demographic segments – so you can shift customer behaviors and drive more profitable relationships. This payment intelligence solution provides a customer-centric view across all accounts, including checking, savings, loans, etc., and allows the development of sophisticated segmentation strategies and targeted rewards programs to attract and keep customers, while increasing deposits and revenue. Learn more.
For Service Providers
Service providers are challenged every day by customer requests to enhance capabilities and reduce costs. This continues to have an impact on the demand for internal resources as well as on margins.
To help reduce the pressure on resources and deliver a solution to the market quickly, Saylent offers private-label solutions tailored to your customer base of banks or credit unions. The service provider typically hosts our solution as a value-added offering to help customers drive transaction volume, increase interchange revenue, build customer loyalty and attract and retain accounts. Learn more.
To find out more about our solutions, contact Saylent Technologies at sales@saylent.com.