Increase your customer base and core deposits through high-interest checking and relationship rewards products

Problem: Consumers and businesses are demanding more from their financial institutions. In the face of increasing competition, not only from other banks but from non-traditional competitors offering interest-bearing checking accounts, debit cards, and rewards programs, financial institutions are struggling to retain customers and deposits.

Financial institutions need to respond by offering attractive incentives to increase loyalty and drive profitable behavior. High-interest checking products and holistic relationship rewards need to be developed using a targeted approach for each customer segment.

However, retail operations and branch managers don’t have a complete view of customers and their payment activities, and as a result are missing opportunities to create loyal customers and more profitable relationships.

Solution: Saylent’s Account360 is a payment intelligence solution that enables financial institutions to gain a customer-centric view across all payment types – checks, debit cards, ACH, bill pay – and implement sophisticated segmentation strategies and targeted rewards programs to attract and keep customers and increase revenue.

Powerful analytics empower CFOs, heads of retail accounts, portfolio managers and marketing staff with the knowledge and tools to:

• Build customer intimacy, loyalty and retention
• Identify underperforming segments
• Develop and manage targeted rewards campaigns
• Realize true segmentation strategies
• Profile payment behavior patterns
• Analyze custom profitability metrics
• Increase revenue

Account360 delivers actionable insight into all customer payment activity – and the tools to influence behaviors that benefit both the customers and the institution. Gain new insights and build targeted marketing programs around:

• Account and customer data
• Account transactions
• Segmentation
• Account groupings
• High-interest checking rewards
• Cash and point rewards

Services: Don’t have time to dive into your data? Speed time to value with our expert consulting services. We help you make the most of your Saylent payment intelligence solutions. Saylent brings together a unique depth of experience and breadth of relationships in the financial services industry. We help you capture, analyze and understand customers’ payment activity and rapidly turn your data into actionable insight. Maximizing Saylent’s solutions, we can uncover opportunities that can positively impact customer transaction behaviors, drive retention and loyalty, and increase usage and revenue through appropriate, targeted promotional offerings.

For more information or to see a demo, contact Saylent Technologies at sales@saylent.com.