The Most Powerful Card Analytics Available
Card360™ by Saylent Technologies provides a 360° view of your cardholder usage and portfolio trends. Customize incentives, manage campaigns in-house, and increase profits and customer loyalty.
Analysis
Once historical data is loaded into the system, we start with a comprehensive analysis of your current cards and determine like behavior patterns and areas for opportunity.
Segmentation
Through the Card360™ rules-based filters, you can group cardholders based on their behavior patterns. Once segmented, the system will remember the defining rules, and these groups of cardholders can be tracked, analyzed, and marketed to in a variety of ways that you define.
Campaigns
Targeting the segmented cardholders, you can easily create and offer specific incentives via a marketing campaign program built right into the system. You design it. You manage it. In addition to automated incentives and detailed results tracking, you have total visibility into the costs of the marketing program and can perform a real-time profitability analysis.
Analysis
Upon completion of the campaign, the analysis begins again with no need for manual reporting. Response time and speed-to-market are dramatically improved. This increased efficiency and customization keeps you one step ahead of your competition.
You Have Data Wealth, But Are You Rich With Intelligence?
Financial institutions have a wealth of valuable data sitting in data warehouses. However, without the ability to perform efficient analyses, institutions will always be data-rich, and insight-poor.
Card360™ will give you the power to:
- Organize transaction and customer information
- Analyze your cardholder base
- Group cardholders by the most granular criteria
- Auto-update group membership as patterns evolve
- Provide group mailing lists
- Maximize interchange revenue
- Market to groups via in-system campaigns
- Drive more profitable behavior
- Automatically reward customers
- Determine profitability of campaigns
- Perform competitive benchmark rankings
- Create monthly alerts on key performance indicators
- Analyze millions of transactions in seconds
- Graphically represent data clearly and easily
