Enhance the Entire Customer Relationship
Financial institutions are struggling to retain customers and deposits. Account360™ is the most customizable relationship management software available. Maximize profits for your financial institution, with rewards that matter.
Is Your Data Asleep?
The versatile Account360™ payment intelligence system is one of the most advanced account management and rewards solutions on the market today. You simply can’t find a more adaptable and customizable program to analyze the millions of transactions sitting dormant in your data warehouse right now. Put your data to work!
With Account360™ you will be able to mine terabytes of data quickly and efficiently. Your data is one of your most valuable assets, and Account360™ will give you exactly the information you need to make business decisions that are crucial to your success.
Those That Don’t Adapt – Fail!
Consumers and businesses are demanding more from their financial institutions. At the same time, financial institutions are facing unprecedented challenges, including regulatory pressures and intense competition – not only from other banks and credit unions, but also from nontraditional competitors.
In the post-Durbin era, financial institutions are struggling to navigate this complex new landscape and find ways to retain customers and deposits — while also increasing revenue and profitability.
How to adapt? By offering attractive incentives to increase loyalty and drive more profitable behaviors. The key is in offering simple, easy to understand account structures that reward account holders for everyday usage patterns.
It’s more than offering cash rewards. For example, you can rebate fees based on certain transaction behaviors. The result is a win-win situation. You can design a targeted approach that speaks to each individual customer.
The Power of Account360™
Saylent’s Account360™ empowers financial institutions with a customer-centric view across ALL payment types. This powerful system enables targeted rewards using sophisticated segmentation techniques, including automated and dynamic membership in the segmented groups. This results in high retention rates among your most profitable customers, increased revenue and profitability, new customer acquisition, and high overall customer satisfaction and loyalty.
Powerful analytics provide CFOs, heads of retail accounts, portfolio managers, and marketing staff with the knowledge and tools to:
- Profile payment behavior patterns
- Identify under-performing segments
- Realize true segmentation strategies
- Develop and manage customized rewards campaigns
- View and adjust points balances
- Analyze custom profitability metrics
- Build customer intimacy, loyalty, and retention
- Increase revenue and profitability
- Even manage tax reporting categories
Gain new insights and build targeted marketing programs around:
- Account and customer/member data
- Account transactions
- Segmentation
- Account groupings
- High-interest checking rewards
- Cash rebates
- Point rewards
- Account-based reward programs
- NEW! Relationship-based rewards
Account-Based Rewards
Allows for multiple reward types such as:
- Adjusted interest rate
- Points
- Cash back
- ATM fee reimbursement
- Refunds on transactions
- Service charge refunds
- Cap on rewards
- Reward multiple types
- Even charge a fee for under-performance
Relationship-Based Rewards
Go where no rewards program has gone before. With Relationship Rewards, businesses can utilize all of the following types of reward structures in addition to the above:
- Rewards based on
- Transaction counts
- Transaction amounts
- Any combination of counts/amounts
- Enrollment in e-statement
- Multiple account types & balances
- Aggregate balances across one or multiple account types
- Monthly or statement cycle
