Optimizing your card portfolio
Press Release

CO-OP Financial Services Licenses Saylent Technologies' Portfolio
Optimization Solution to Drive Credit Union Card Usage and Profitability

CO-OP Financial ServicesRANCHO CUCAMONGA, Calif., (March 4, 2008) - CO-OP Financial Services, the nation's largest credit union EFT network and processor, has licensed Saylent Technologies' portfolio optimization program to help CO-OP member credit unions identify and analyze card usage patterns.

Seamlessly integrating data from the CO-OP processing platform, the solution delivers information about cardholder usage and portfolio trends. Powerful analytics empower business-line managers with the insights and tools to drive revenue, increase share-of-wallet and strengthen the relationship with cardholders.

"CO-OP is continually looking for innovative products and services to help our members maximize profitability, which is the reason we're so intrigued by the possibilities of leveraging data analysis for credit unions," says Stan Hollen, President/CEO, CO-OP Financial Services. "To increase revenue, credit unions need an intimate understanding of individual member usage and the requisite tools to gather the data to meet member needs and make the most of their accounts."

Delivered via the CO-OP Website and offered in two modules - Enhanced Reporting and Business Analytics - the program gives credit unions and CUSOs the ability to report on, analyze and increase card usage and interchange income. Credit unions can review detailed network and merchant-level reporting, estimated interchange, custom campaign management and profitability metrics.

"In an increasingly competitive marketplace, CO-OP's member-centric approach to service and technology helps credit unions compete and succeed," says Tyson Nargassans, President, Saylent Technologies. "We're pleased to support CO-OP, its credit unions and the credit union movement."

The program is built to support multiple transaction sets. Though it is initially being rolled out to support credit union debit programs, it has a multitude of applications including ATM, shared branch transactions, credit and more.

About CO-OP Financial Services
Established in 1981 and located in Rancho Cucamonga, Calif., CO-OP Financial Services (formerly CO-OP Network) is the nation's largest credit union service organization. Wholly-owned by its credit union shareholders, CO-OP provides volume discounts on products and services that include ATM network access, ATM processing, debit/card services and shared branching. With nearly 3,000 credit union members, 25,000 surcharge-free ATMs (including 6,500 deposit-taking), 120 million-plus monthly transactions and 26 million cardholders, CO-OP Financial Services is the No. 1 credit union EFT network and processor in the U.S. financial services industry. CO-OP Financial Services' membership has access to 800,000 ATMs worldwide through links to NYCE, STAR, Cirrus, Pulse and Plus.

About Saylent Technologies, Inc.
Saylent Technologies, based in Franklin, Mass., helps drive card usage and increase non-interest income for financial institutions and other card issuers. Employing innovative analytics and segmentation techniques, Saylent's Y-Debit solution suite identifies card usage patterns by cardholders, targets underperforming or at-risk segments and enables corresponding marketing programs and metrics to shift behavior and increase share-of-wallet. For more information, please visit www.saylent.com or call (508) 570-2161.