CO-OP Financial Services Licenses Saylent Technologies' Portfolio
Optimization Solution to Drive Credit Union Card Usage and Profitability
RANCHO CUCAMONGA, Calif., (March 4, 2008) - CO-OP Financial Services,
the nation's largest credit union EFT network and processor, has
licensed Saylent Technologies' portfolio optimization program to help
CO-OP member credit unions identify and analyze card usage patterns.
Seamlessly integrating data from the CO-OP processing platform, the
solution delivers information about cardholder usage and portfolio
trends. Powerful analytics empower business-line managers with the
insights and tools to drive revenue, increase share-of-wallet and
strengthen the relationship with cardholders.
"CO-OP is continually looking for innovative products and services to
help our members maximize profitability, which is the reason we're so
intrigued by the possibilities of leveraging data analysis for credit
unions," says Stan Hollen, President/CEO, CO-OP Financial Services. "To
increase revenue, credit unions need an intimate understanding of
individual member usage and the requisite tools to gather the data to
meet member needs and make the most of their accounts."
Delivered via the CO-OP Website and offered in two modules - Enhanced
Reporting and Business Analytics - the program gives credit unions and
CUSOs the ability to report on, analyze and increase card usage and
interchange income. Credit unions can review detailed network and
merchant-level reporting, estimated interchange, custom campaign
management and profitability metrics.
"In an increasingly competitive marketplace, CO-OP's member-centric
approach to service and technology helps credit unions compete and
succeed," says Tyson Nargassans, President, Saylent Technologies.
"We're pleased to support CO-OP, its credit unions and the credit union
movement."
The program is built to support multiple transaction sets. Though it is
initially being rolled out to support credit union debit programs, it
has a multitude of applications including ATM, shared branch
transactions, credit and more.
About CO-OP Financial Services
Established in 1981 and located in Rancho Cucamonga, Calif., CO-OP
Financial Services (formerly CO-OP Network) is the nation's largest
credit union service organization. Wholly-owned by its credit union
shareholders, CO-OP provides volume discounts on products and services
that include ATM network access, ATM processing, debit/card services and
shared branching. With nearly 3,000 credit union members, 25,000
surcharge-free ATMs (including 6,500 deposit-taking), 120 million-plus
monthly transactions and 26 million cardholders,
CO-OP Financial Services is the No. 1 credit union EFT network and
processor in the U.S. financial services industry. CO-OP Financial
Services' membership has access to 800,000 ATMs worldwide through links
to NYCE, STAR, Cirrus, Pulse and Plus.
About Saylent Technologies, Inc.
Saylent Technologies, based in Franklin, Mass., helps drive card usage
and increase non-interest income for financial institutions and other
card issuers. Employing innovative analytics and segmentation
techniques, Saylent's Y-Debit solution suite identifies card usage
patterns by cardholders, targets underperforming or at-risk segments and
enables corresponding marketing programs and metrics to shift behavior
and increase share-of-wallet. For more information, please visit
www.saylent.com or call (508) 570-2161.

