Saylent Technologies Announces the Y-Debit Solution;
STAR Financial Bank Acquires Y-Debit to Manage Debit Card Programs
FRANKLIN, MA - September 26, 2006 - Saylent Technologies, Inc., a leading provider of debit card management solutions, today announced the release of its dynamic debit card management solution, Y-Debit. In conjunction with this release, Saylent announced the successful implementation of Y-Debit at STAR Financial Bank, an Indiana-based community bank with over $1.5 billion in assets.
The Y-Debit solution analyzes card usage, increases profitability and improves debit offerings. The solution is comprised of three modules focused on marketing, profitability and rewards management. The Card Management module integrates customer, account and card data with the associated online and offline transaction activity, enabling financial institutions to understand and track usage patterns. The Card Profitability module builds a financial impact analysis on each cardholder. The financial engine includes the ability to calculate interchange per transaction as well as other revenue and expense elements such as surcharge rebating, PIN charges, and card issue fees. Finally, the Rewards Management module creates the infrastructure to manage debit rewards programs in-house. The rewards module manages the back-office administration by tracking reward earnings including points, cash back or any other reward structure.
"We are excited to announce the Y-Debit solution and its successful deployment at STAR Financial Bank," said Tyson Nargassans, President of Saylent Technologies. "Debit card activity surpassed credit this year and its growth and market acceptance as the preferred payment type spawned the need for our solution. Y-Debit provides business-line managers with the information necessary to improve their product offerings while simultaneously increasing non-interest income and strengthening the cardholder relationship."
"Y-Debit's functionality perfectly aligned with our goals for the debit card program: improve our understanding of customer usage, a desire to increase non-interest income and to offer our customers multiple debit cards, each with a unique reward or incentive," said Ralph Marcuccilli, CIO of STAR Financial Bank. "One of the challenges we faced was managing the wealth of data in a dynamic manner. Y-Debit's automated interfaces connect our debit card information with customer and account demographics. In addition, the profitability module enables us to analyze the financial impact of our offerings and account for this revenue at the branch level and other custom groupings. And the rewards module allows us to offer an end-to-end rewards solution without hiring additional staff or outsourcing."
Glenn Bogan, Vice President of Electronic Banking at STAR Financial Bank agreed. "Y-Debit offers unprecedented insight into our debit card offerings. Instead of being inundated data, typically in paper form or on spreadsheets, we have the information at the click of a mouse. This solution enables us to deliver the best debit card products to our customers in the most profitable manner for the bank."
About Saylent Technologies, Inc.
Saylent Technologies, based in Franklin, Mass., helps drive card usage and increase non-interest income for financial institutions and other card issuers. Employing innovative analytics and segmentation techniques, Saylent's Y-Debit solution suite identifies card usage patterns by cardholder, targets underperforming or at-risk segments, and enables corresponding marketing programs and metrics to shift behavior and increase share of wallet. For more information, please visit www.saylent.com or call (508) 570-2161.